Quad/Graphics Acquires Majority Interest in Rise Interactive

Quad/Graphics announced that it has increased its equity position in Rise Interactive, acquiring a majority ownership stake in the award-winning digital marketing agency. Quad/Graphics has owned a non-controlling interest in Rise since July 2016.
 
The investment accelerates Quad’s ongoing transformation to leverage its strong print foundation as part of a larger integrated marketing platform that addresses clients’ increasing need to reduce complexity and improve process efficiencies and marketing spend effectiveness.
 
“We are pleased to strengthen our strategic partnership with Rise, which shares our Quad 3.0 vision for reinventing how clients plan, integrate, execute and measure campaigns more efficiently and effectively across all media channels,” said Joel Quadracci, chairman, president and CEO of Quad/Graphics. “Today’s marketers and content providers face incredible business disruption from the shifting media landscape that has put consumers in charge of when, where and how they access content.
 
“Burdened with the complexity of having to coordinate multiple agency partners, our clients are looking for ideas to streamline and simplify go-to-market strategies while improving consumer response and revenue,” Quadracci added. “Rise specializes in digital media, analytics and customer experience, and through our partnership we are advancing data-driven marketing through the delivery of highly relevant, consistent messages – at scale – to consumers across digital and print channels.”
 
“We have an incredible line-up of talent and technology to help our clients make smarter marketing decisions, including real-time visibility into how their programs are performing, allowing them to optimize their overall revenue opportunity,” noted Jon Morris, founder and CEO of Rise Interactive.